Privacy Policy

Last updated: 18 October 2026

Who we are

Unique Desert Tour is a Morocco-based tour operator located in Merzouga, Morocco. We operate the website https://uniquedeserttour.com/.

Unique Desert Tour is responsible for the personal information described in this Privacy Policy.

You can contact us at:

Information we collect

When you contact us or request a tour quotation, we may collect:

  • Your name and email address
  • Your telephone or WhatsApp number
  • The tour or package that interests you
  • Your proposed travel dates and whether they are flexible
  • The number of adults and children travelling
  • Children’s ages when needed to prepare a suitable quotation
  • Your travel preferences, questions and special requests
  • Your booking details and later correspondence with us

When you use our website, our systems may also process technical information such as:

  • Your IP address
  • Browser and device information
  • Pages visited and time of visit
  • Referring website
  • Approximate location
  • Website interactions
  • Cookie and consent preferences
  • Technical, error and security logs

Please do not send passport copies, payment-card details, health information or other sensitive information through our general contact form or ordinary email unless we specifically request it and provide an appropriate method.

How we use your information

We use personal information to:

  • Answer enquiries and prepare requested tour quotations
  • Discuss itineraries, availability, prices and travel arrangements
  • Arrange and provide tours that you book
  • Communicate with you before, during and after your trip
  • Provide necessary trip information to guides, drivers, accommodation providers and activity providers
  • Provide customer support
  • Operate, maintain and protect our website
  • Prevent spam, fraud and website misuse
  • Measure website performance and advertising effectiveness when you consent
  • Meet applicable legal, accounting, tax and regulatory obligations

Legal reasons for processing

Where applicable data-protection laws, including the General Data Protection Regulation, apply, we process your information on the following grounds:

  • Pre-contractual steps and contract: to answer your request, prepare a quotation and provide a tour you book.
  • Consent: for optional analytics, advertising technologies and promotional communications where consent is required.
  • Legitimate interests: to operate and secure our website, manage our business, prevent misuse and respond to enquiries.
  • Legal obligations: to retain records or disclose information when required by applicable law.

You can withdraw your cookie consent at any time through the Manage Consent button on our website.

Contact forms

Our website uses Contact Form 7 to receive travel enquiries.

Required fields are necessary for us to understand and answer your request. If you do not provide the required information, we may be unable to prepare a quotation or respond properly.

Submitting an enquiry does not confirm a booking. We will first discuss availability, itinerary details, price and booking conditions with you.

Email and WhatsApp

If you contact us through email, we use the information in your message to answer your enquiry and manage any requested travel service. Our email service is provided through Google, which may process account, message and technical information under its own privacy terms.

If you contact us through WhatsApp, WhatsApp and Meta may process your account information, message information and technical data under their own terms.

You should review WhatsApp’s Privacy Policy before using that service.

Cookies and consent

Our website uses cookies and similar technologies.

We use Complianz and the WP Consent API to:

  • Display our consent banner
  • Record and respect your cookie choices
  • Allow you to accept, deny or manage optional cookies
  • Communicate your choices to supported website services

Essential cookies may be used when necessary for the website to function. Optional analytics and advertising technologies are controlled through the consent banner.

You can change your decision at any time by selecting Manage Consent on the website.

For more information about the cookies used on this website, their purposes and duration, please read our Cookie Policy.

Google Analytics and Google Ads

With your consent, we use Google Analytics 4 to understand how visitors find and use our website.

Google Analytics may process information including:

  • Cookie and device identifiers
  • Browser and device information
  • Approximate location
  • Referring website or advertising campaign
  • Pages viewed
  • Website interactions
  • Form-submission and contact events

We also use Google Ads to advertise our services and measure results. Conversion events may include submitting a contact form or starting a WhatsApp chat.

We do not intentionally send the contents of your contact form or WhatsApp messages to Google as conversion data.

Optional Google analytics and advertising cookies are controlled through our consent system. Please see Google’s Privacy Policy for more information.

Who receives your information

We may share necessary information with:

  • Our authorised team and website administrators
  • Guides and drivers involved in your requested tour
  • Hotels, camps and accommodation providers
  • Activity providers and other travel suppliers
  • Website hosting, maintenance, security and email providers
  • Google when you consent to its analytics or advertising services
  • WhatsApp and Meta when you choose to communicate through WhatsApp
  • Accountants, professional advisers, insurers, regulators or public authorities when reasonably necessary or legally required

We provide travel suppliers only with information reasonably necessary to prepare or provide your requested service.

We do not sell or rent your personal information.

Information about other travellers

If you provide information about another traveller, you should be authorised to provide it and should make this Privacy Policy available to that person.

Please provide only information reasonably necessary to prepare the quotation or arrange the trip.

International processing

We are based in Morocco, and information you send to us may be processed in Morocco.

Technology providers such as Google, WhatsApp and Meta may process information in the European Economic Area, the United States or other countries.

Where required, service providers use recognised legal safeguards for international transfers. You may contact us for more information about a particular transfer.

How long we keep information

We retain personal information only for as long as reasonably necessary:

  • Enquiries that do not become bookings are normally retained for up to 24 months after the last communication.
  • Booking and trip records may be retained for customer service and for the period required by applicable accounting, tax and legal obligations.
  • Technical and security logs are normally retained for a limited period unless required to investigate an incident.
  • Google Analytics information is retained according to the retention settings configured in our Google Analytics property.
  • Cookie preferences remain until you change them or they expire as described in our Cookie Policy.

Information may be kept longer when necessary to resolve a dispute, comply with a legal obligation or establish or defend a legal claim.

Your privacy rights

Depending on the law that applies to you, you may have the right to:

  • Request access to your personal information
  • Ask us to correct inaccurate or incomplete information
  • Request deletion of your information
  • Request restriction of processing
  • Object to certain processing
  • Object to direct marketing
  • Receive certain information in a portable format
  • Withdraw consent at any time

To exercise a privacy right, contact us at info.uniquedeserttour@gmail.com.

We may need to verify your identity before completing your request.

You may also submit a complaint to Morocco’s National Commission for the Control of Personal Data Protection or, where applicable, the data-protection authority in the European country where you live or work.

Children’s information

Our website and booking services are intended for adults.

An adult arranging a family trip may provide limited information about children, such as their number and ages, when necessary to prepare a suitable quotation or itinerary.

Children should not submit our forms or contact us directly without the involvement of a parent or guardian.

Promotional communications

We will send promotional messages only when we have an appropriate legal reason, including consent where required.

You can unsubscribe or ask us to stop sending promotional communications at any time by contacting us.

Messages necessary to answer an enquiry or manage a booking are not promotional communications.

Security

We use reasonable technical and organisational measures intended to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed completely secure.

External links

Our website may contain links to websites and services operated by other organisations, including Google, WhatsApp, TripAdvisor and social-media services.

Those organisations operate under their own privacy policies. We are not responsible for the privacy practices of external websites.

Changes to this Privacy Policy

We may update this Privacy Policy when our website, services, business practices or legal obligations change.

The revised version will be posted on this page, and the “Last updated” date will be changed.

Contact us

For questions about this Privacy Policy or how we use personal information, contact:

Unique Desert Tour
Merzouga, Morocco
Email: info.uniquedeserttour@gmail.com
Telephone/WhatsApp: +212 641 835 650


After pasting, send me a screenshot before publishing so I can check the layout. The policy follows the disclosure topics described by the European Commission and Morocco’s CNDP, but it should not be treated as a substitute for advice from a qualified privacy professional.

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